Chris Hall & Associates

Marketing Program Services Since 1990

 

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Chris Hall is a marketing programs expert based in Boston who specializes in B2B sales and marketing projects that require strategic marketing development and rapid deployment to generate qualified leads, increase channel sales, develop sales programs and incentives, and launch new product introductions. Most programs are developed for the software, financial services and healthcare industries.

Here are some of the companies who have leveraged Chris' Marketing Programs, listed by Industry:

Healthcare, Hospitality, Financial Services, Industrial Goods, Insurance, Publishing, Storage Technology, Telecommunications, Web Security, & Web Services.

 

 

Company

Issues

Marketing Program Solution(s)

Healthcare Industry

 

 

 Education Resources
The Leader in Continuing Therapy Education Since 1985
www.eritherapyseminars.com

ERI was losing market share in several states.

 


Market Analysis & Strategies identified and solutions;

Target Marketing Programs delivered new revenues

 

 Hospitality Industry


Richfield-AIRCOA Hotel Management
At the time, the largest hotel management company in North America.
www.richfield.com

 
 
New property was to be opened in area where brand and concept was unknown.

 
 
Open Danbury Hilton Inn & Conference Center as Director of Marketing

 

 

 

 

 Financial Services Industry




Thomson Financial Services Thomson Financial is an operating unit of The Thomson Corporation, a leading provider of integrated information solutions to business and professional markets worldwide.
www.thomsonfinancial.com


 
Needed to introduce new product within 90 days, with green marketing team.


 
Launch Program included branding, marketing positioning, affiliate marketing, direct marketing and project management.

 

 

 

 

 Industrial Goods Industry



GTE Sylvania
Together with its parent company, Sylvania is number one in the world for automotive light sources.
www.sylvania.com/auto/gtkus.htm
Case Study

 
Wanted to grow automotive market share to lessen dependence upon consumer goods.

 
Direct Marketing Program targeted different decision makers, and increased market share 10 points by years end.

 

 

 

 

 Insurance Industry

 

Telmore Industries
Insurance Restoration
781.235.1040
Case Study

 
New company needed to establish foothold within established trade network.

 
Guerilla-like low-budget Program secured critical appointments within 60 days.

 

 

 

 

 Publishing Industry



Scott Foresman -
Addison Wesley

World's Leading K-6 Educational Publisher
www.scottforesman.com
Case Study



Needed to sell new textbook within 90 days.



Integrated Marketing Program identified different targets and pursued these individuals via mail, phone, trade shows and referrals.

 

 

 

 

 Storage Technology Industry



Data General CLARiiON Division
The world's leading provider of open RAID-based storage solutions.
www.emc.com

 
 
Needed help introducing new product and (later) upgrade installed base.

 
 
New Storage Introduction Program launched product; Upgrade Programs designed to reduce specific inventories.

 

 

 

 

 Telecommunications Industry


Servicesoft Technologies
Delivering fully integrated, end-to-end Internet Customer Service solutions.

 
Needed to test new product; New Competition was stealing market share.

 
Pilot Program determined new product's viability; Lead-Generation Program included revised positioning, messaging and target market definitions.

 

 

 

 

 Web Service Industry



Jamcracker, Inc.
The leading provider of web-based aplication solutions.
www.jamcracker.com
Case Study

 
Needed Qualified leads for new portal in new industry.

 
Lead Generation Programs delivered qualified leads within 90 days.

 

 

 

 Web Security Industry



Netegrity, Inc.
The leading provider of software solutions for securely managing e-business.
www.netegrity.com
Case Study

 
Needed new customer and partner forum for exchange & collaboration.

 
Delivered premier User Group Meeting within 90 days

 

 

 

 

 

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Chris Teel Hall & Associates
Boston, Massachusetts
Phone:   617.650.5400
Chris@ChrisHallMarketing.com

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